So Now You're a Yoga Teacher … How to Get Sales?
Coming from the relaxing world of Yoga, snorkeling into the traumatic world of marketing may seem like going to the wrong direction. Now that you have completed your Yoga instructor teaching however, you need to face the real world of yoga marketing so that you can turn to market yourself as a Yoga Instructor in the most effective way. To start with, it is important to avoid any bad or argumentative notions you may have concern the world of marketing. While you are promoting yourself and your skills as a Yoga instructor in the competitive industry, you will not have to use any sleazy tools or sales methods to get an advantage over the competition. In other words, this is not traditional marketing. It is yoga marketing.
Accept Yoga Marketing
Now that you are starting to agree with this idea of yoga marketing as opposed to traditional promotion, you can accept the idea that rather than thinking inward and 'selling yourself', you can consider the possibilities that your Yoga teaching has to offer to potential learners . In this mind-set, promoting your product of teaching may turn to feel like an important part of your teaching. Recognizing the possible positive advantages your teaching can provide to potential learners can help perpetuate a positive mind-set towards marketing. You have not completed your yoga instructor teaching basically for your income advantage, but also for the advantage of your potential learners.
Put Yoga Marketing into Action
To put this yoga marketing strategy into action, ask yourself three questions when confronted with a potential student. First, ask “What is the student's problem?” It is up to you to know what a person is looking to get out of your teaching. Next, you should ask “What is the vision?” Try to find out what you can do to help this person get a solution to their problem through Yoga.
Lastly you can ask, and it is important that you answer this question with total honesty, “Do I link the gap?” Is it within your capability to really help this person accomplish their vision by teaching them your product of Yoga? If you think you may not be the right instructor for them, this does not mean you can not help at all.
Instead of being this person's yoga instructor, you can be of help by introducing them to your colleagues and potentially exposing them to an instructor who is better able to help them accomplish a particular goal. By doing so, you develop a positive image for yourself, which is just as important as being a good Yoga teacher when it comes to making sales.
By using these easy methods, you will find that making sales will start to feel less like marketing a product, and more like offering a solution. This positive mind-set will empower you as a yoga teacher and professional, and will help you make even more sales.